Playfaire

This project focused on the design and visual development of a wooden doll’s house for Playfaire, conceived as a complete children’s play system. The scope included the architectural design of the house, featuring an interactive rooftop pool mechanism, alongside 3D concept design to explore form, scale, and user interaction. The project also encompassed detailed interior and exterior illustration, a coordinated collection of wooden toy furniture, and original character design to create a cohesive narrative play world. Packaging design and visual branding were developed to ensure a consistent identity and strong retail presence from imaginative play through to point of sale.